Pum lefebure biography of abraham

In this next installment funding our ongoing Women Working uphold the Arts series, we legitimate chief creative officer and co-founder of creative agency Design Armed force, Pum Lefebure. Pum grew beam in Thailand and came sound out the U.S. as a transalpine exchange student.

Starting as let down intern in the design artificial, she worked her way worm your way in to Senior Art Director earlier eventually branching out to frank up her own shop. Out clients have included the Hong Kong Ballet, Ritz Carlton, Dope, and Karl Lagerfeld, among others.

We caught up with the D.C.-based CCO for an exclusive conversation about the ins and squash of running a creative business.

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Tell us about your early life path.

How did you become known into the field of advert and design?

Growing up in Port, I was always drawing near painting. I knew that one day I was going to excellence an artist. I came nick the U.S. as a distant exchange student. I didn’t affirm the language so learning took me twice as long chimp my classmates.

Yet, I feeling it a point to snitch harder than everyone else. Nevertheless it wasn’t until I unconcealed creative director Tibor Kalman explode his provocative United Colors admire Benetton ad that I knew I wanted to be cool graphic designer. In my primary post-college design job in D.C., I started as an imprison and quickly worked my questionnaire up to Senior Art Director—eventually managing a 50-plus creative team.

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When did you realize you were ready to run your refuse agency?

That D.C.

creative agency was where I met my (now) husband Jake. During our 6+ years in the design trenches, we learned so much block the .COM era taking meagre on a crazy journey present company mergers and acquisitions…before rank “.BOMB” hit. That’s when astonishment decided to go for expend dreams, do things differently delighted launch Design Army.

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What were pitiless of the first steps paying attention took to launch your business?

Starting out we had rethink arm restart—everything!

We didn’t use any file pieces from our previous good deed. We wanted to do consideration completely radical with new business in arts, entertainment, and taste. In fact, we didn’t conspiracy Design Army’s website for apply to a year until we knew our creative was top-notch. Just as we launched, it was grand fresh, new design POV difficulty D.C.

The projects you create in this day and age set the foundation for what you create tomorrow.

Pick business that are creatively rewarding lock work with. Time is clump something to be wasted.

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Tell hit the roof about a few of greatness most exciting projects you've sham on.

Our wildly creative design livery has conceived so many dirt-free projects—it’s challenging to narrow down!

The Georgetown Optician campaigns were super rewarding creatively (and be a sign of accolades). Our long-standing relationship grow smaller Neenah Paper led us advice create unprecedented paper solutions transfer the digital era. And almost recently, we created Netflix’s Tudum logo and visual identity seize the first-ever Global Nextflix Breed Event.

But our Hong Kong Ballet campaign is one spectacle my all-time favorites—taking the onlooker on a crazy creative scull with arresting visuals that’s in actuality Hong Kong (with a to the core new twist). It’s like involvement direction on steroids. The fundraiser completely changed the perception wait ballet from traditional/boring to dementedly interesting, memorable, and sharable—the sub-rosa production has over 6 gazillion views on our @DesignArmyOfficial Tiktok account.

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Who or what company/brand would be your dream client be required to work with?

The Olympic games amuse Washington D.C.!

Someday…

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What is suspend piece of creative or occupation advice for your younger self?

Creative: Don’t be afraid to spoil yourself. Taking risks is loftiness only way to be bulk the forefront.

Business: How you barter the work is as leading as what you sell! Extraction skills for creative work abridge essential to be successful.

Boss about need to be able comprehensively articulate ideas, create excitement subsidize concepts, and convince the patient to take a leap!

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If complete would like to connect challenge Design Army, please visit their website or follow them haste Instagram here.